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hello@harbstone.digitalA full-scale commercial campaign featuring Mickey Rourke, delivered end-to-end from concept to final cut.
The campaign began with a concept we developed around a strong, recognizable celebrity presence. With the idea and script taking shape, we started searching for the right personality to bring it to life. Several international celebrities were considered, including Danny Trejo, and negotiations with their representatives were already underway.
Then circumstances took an unexpected turn. Mickey Rourke happened to be in Latvia for a film production when the COVID-19 pandemic disrupted travel and filming around the world. Once we learned he was in Riga, we contacted his management, quickly reached an agreement and adapted the production around him.
For our entire team, Mickey Rourke was one of those larger-than-life figures we grew up watching on screen, so having him on our own set was something special. Off screen, he proved to be every bit as strong-willed and uncompromising as you might expect. Working with him was both challenging and surprisingly easy at the same time — but above all, he was the real deal. A true character, with no interest in playing it safe.
In the end, we think it turned out to be a pretty damn good piece of work — and definitely one we’ll remember. But then again, we made it, so perhaps we’re not the most objective judges. We’ll leave that part to you. :)
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